Berimbau Restaurant NYC

Berimbau restaurant, with two locations in West Village and 36th Street (NYC), was facing hidden operational challenges, difficulty accessing credit and optimizing costs, and potential failures in media operations that were undermining performance and brand alignment.

The company needed a detailed analysis to identify bottlenecks and offer effective solutions. Key demands included a technical audit of digital marketing channels, reduction of fixed costs through administrative audit, access to financial capital for expansion, and improved data integration and management to facilitate operational control.

To address these needs, we took over media operations and extracted, processed, consolidated and analyzed the rest of the business data. Among other actions:

• We developed geomarketing studies to guide presence and distribution in Manhattan;
• We applied the bee360 Audit: a full assessment of processes, digital channels and cost structure;
• We carried out a review of analytics setup, segmentation and tracking, with essential tagging adjustments;
• We developed and applied the Brand Sync Methodology (via AI) to align the owner’s desired message (brand stakeholder) with effective communication;
• We used end-to-end Artificial Intelligence as an advanced ally in data analysis, scenarios and decision-making, integrating insights into dashboards shared with other areas of the company.

By combining strategy and technology, we streamlined processes, boosted efficiency and gave Berimbau back control of its numbers. Today the restaurant operates with a clear view of its metrics, makes more informed decisions and keeps the brand cohesive — establishing itself as a reference for performance and Brazilian experience in New York.