Dicas Nova York ā Data Engineering and Content Strategy
The @DicasNovaYork channel, with a community of over 250,000 followers on YouTube, is one of the leading Brazilian authorities on lifestyle and tourism in New York. Despite its established audience, the operation faced the challenge of professionalizing content portfolio management and optimizing internal processes to scale revenue strategically.
As a business accelerator at the intersection of marketing and technology, bee6 was brought in to turn creative "feeling" into an evidence-driven operation.
The Solution: 360Ā° View and Revenue Intelligence
We implemented a data intelligence layer to provide absolute clarity on the profitability of each piece of content produced. Our work involved:
- Data Engineering (ETL): We extracted, processed, and loaded data from multiple revenue sources, including YouTube Ads, merchandising partnerships, and various affiliate programs;
- Performance Analysis: We combined financial data with viewership metrics to identify which topics and formats delivered the highest return on effort;
- Analytics Technical Restructure: We rebuilt the blogās entire tagging to ensure correct user journey visibility and accurate conversion attribution;
- SEO and UX/UI Optimization: We analyzed page performance and implemented interface improvements and SEO strategies so content could be easily discovered and consumed.
Result: Strategic Clarity to Scale
bee6ās work gave the Dicas Nova York team the clarity needed for resource allocation. By understanding exactly where the audience generates value, the channel began producing content with a surgical focus on what matters, optimizing the teamās time and maximizing the monetization channels that show the best real performance.