Maxsuel & Rodrigues Advogados

Maxsuel & Rodrigues, a law firm specialized in franchising with a focus on defending franchisees against abusive practices, faced a challenge common to highly specialized legal boutiques: operational bottleneck. Process complexity and document density made it hard to scale the work, requiring a solution that could speed up analysis without losing the personalization and technical rigor needed for high-value litigation.

The firm needed a transformation that went beyond simple process management, seeking agility in intellectual output and stronger technical robustness in the evidence presented in court.

To address these pain points, bee6 implemented a tailored layer of technological and strategic intelligence:

• Proprietary Legal Intelligence Technology: We developed a custom solution to break down, transcribe, and analyze large volumes of documents, using tools such as Gemini and NotebookLM so that petition drafting followed the office’s exact tone of voice and legal theses;
• Elite Technical and Accounting Expertise: We worked directly on extracting and processing business data, conducting expert work that raises the bar in complex cases. In recent situations, our analysis went beyond the conclusions of official technical experts, identifying nuances in metrics such as discounted cash flow that were decisive for the success of the legal thesis;
• Team Training: We launched a hands-on training program for the firm’s internal team, ensuring that AI technology is integrated into the operational DNA and delivers ongoing productivity gains;
• Strategic Positioning Study (ME6P): We are running a full branding and positioning project using our proprietary ME6P methodology, aligning the perception of the Maxsuel & Rodrigues brand with its high technical sophistication.

By combining Augmented Intelligence and rigorous accounting expertise, bee6 removed the firm’s operational bottleneck and increased its ability to have a real impact in the courts. Today, Maxsuel & Rodrigues not only scales its operation but delivers a level of expert evidence that redefines standards in the franchising sector.