Universidade Cruzeiro do Sul

Universidade Cruzeiro do Sul, one of the largest players in Brazilian education, faced a data infrastructure challenge on a massive scale: unified management of 13 distinct educational institutions. The ecosystem was highly complex technically, running in a hybrid setup with platforms such as VTEX and WordPress per unit, plus a critical need for Server-Side tracking implementation.

The scenario became even more demanding because of timing: the urgent request reached bee6 in the middle of the holiday season. The goal was huge: audit, adjust, and validate the entire ecosystem so that the January and February enrollment campaigns (the sector’s "Black Friday") could run with absolute data precision.

As a results- and pragmatism-focused boutique consultancy, bee6 set up a war-room operation so that Unicsul would not fly blind in the most important period of its commercial calendar:

• bee360 Journey and Media Audit: We ran a comprehensive technical diagnostic on GA4 accounts and large-scale media platforms, including Campaign Manager (DoubleClick), Meta Ads, and TikTok Ads;
• Tagging and Server-Side Engineering: We performed a full adjustment of all tags in the ecosystem, implementing server-side solutions to ensure data integrity and work around browser restrictions;
• Governance via dataLayer Guide: We developed a rigorous, standardized data layer (dataLayer) implementation guide so that all 13 institutions could speak the same analytical language;
• Support and Knowledge Transfer: We worked in sync with Unicsul’s internal team, providing ongoing support so that media operations could run with full technical confidence.

By combining cutting-edge technology and execution speed, bee6 turned an imminent chaos scenario into a competitive advantage. Universidade Cruzeiro do Sul entered its biggest sales period with a reliable data foundation, enabling ROI-driven media management and full strategic clarity on the performance of each of its units.